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Fila Scion Finds His Sweet Spot

  • July 12, 2021
  • Andy Bannister

SWEET TREAT: Ettore Fila, son of Giansevero Fila, who established the Fila Sport trend model in 1911, has launched Unique Unico, a confectionery model, aimed toward preserving — and updating — the pastry-making custom of the Piedmont area, in northern Italy.

By reinventing the pastry recipes of the area, the place Fila was born and raised, the entrepreneur has seemed for essentially the most beautiful components and mixed them to create the signature canestrello Biellese, a biscuit manufactured from two layers of wafer enveloping a stuffing of darkish chocolate.

A candy deal with courting way back to the 18th century, the Unique Unico’s rendition referred to as “canestrellino” is available in a smaller dimension and provides saffron to the filling sauce, making it all of the extra mouthwatering. Housed in refined black packaging, the cookies retail from 8 euros to 45 euros relying on the scale of the field.

In addition to the signature Biella biscuit, the pastry model will provide a contemporary tackle the signature gianduiotto chocolate praline, including sudden twists like notes of saffron, Sicilian citrus fruits and Barolo wine to the chocolate and Piedmont hazelnuts, the 2 core components to the unique praline’s recipe.

The gianduiotto chocolate pralines from Unique Unico, the pastry brand established by Ettore Fila.

The gianduiotto chocolate pralines from Unique Unico, the pastry model established by Ettore Fila.
Courtesy of Unique Unico

Other merchandise embody the drageé, or sugared almonds, provided in a hazelnut variation coated in darkish or milk chocolate, in addition to salted caramel, and the cremini cubic pralines, signature sweets from Turin, which mix gianduia with hazelnut and coffee-flavored chocolate.

The Unique Unico pastry merchandise may be bought on-line on a devoted e-commerce, in addition to at choose pastry outlets and occasional bars.

Ettore Fila, son of the Fila brand's founder Giansevero Fila has established his pastry brand Unique Unico.

Ettore Fila, son of the Fila model’s founder Giansevero Fila has established his pastry model Unique Unico.
Courtesy of Unique Unico

Fila’s founding household offered a majority stake within the firm to entrepreneur Cesare Romiti’s Gemina in 1988. After a number of possession adjustments, the model is now managed by Fila Korea Ltd. and is listed on the Seoul Stock Exchange.

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