Tiffany & Co. is revealing three new model faces at this time along with a preview of its latest assortment. The jeweler has chosen Tracee Ellis Ross, Eileen Gu and Anya Taylor-Joy as its newest model ambassadors.
The three ladies are featured within the jeweler’s new marketing campaign for its T1 jewellery assortment, referred to as “Give Me the T,” which was photographed by Mario Sorrenti and debuts throughout Tiffany’s platforms on June 15.
“Growing up, I would often wander through the flagship on Fifth Avenue, imagining myself as a grown woman wearing the bold elegance of Tiffany’s signature diamonds. All these years later, to be the face of this iconic brand and to represent the T1 collection is a dream come true,” stated Ellis Ross. “Shooting the campaign was a welcome moment of inspiration and glamour after the challenging year that we’ve all experienced.”
Taylor-Joy added: “I love jewelry that has symbolism in it. I love it to mean something to me. It doesn’t necessarily have to mean anything to anybody else, but I like to look down at my fingers and have a story.”
“The Queen’s Gambit” actress has been persistently sporting Tiffany & Co. jewellery throughout this 12 months’s awards present circuit, the place she was typically ranked amongst Hollywood’s greatest wearing ensembles styled by Law Roach. In April, rumors started to swirl that Taylor-Joy had signed on as an official Tiffany ambassador when she was photographed on set for one of many jeweler’s campaigns.
While Ellis Ross and Taylor-Joy are established names within the leisure world, Gu — a mannequin {and professional} freestyle skier who competes for China — is the lesser identified of the trio. But that’s all set to alter in February, when the 17-year-old Gu is anticipated to make her Olympic debut on the 2022 Winter Olympic Games in Beijing. While coaching, Gu has additionally discovered the time to enroll at Stanford University.
“Wearing a beautiful piece of jewelry, especially one that is meaningful or motivational in a personal sense, is an inexorable feeling — it’s empowering, inspiring and exciting to express myself, to feel seen and heard without having to utter a single word. I’m obsessed with the balance between elegant simplicity and striking boldness that the new T1 collection offers,” she stated of being featured within the new marketing campaign.
Anya Taylor-Joy and Alton Mason in a marketing campaign for Tiffany’s upcoming “Tiffany Knot” marketing campaign.
Courtesy Photo
Both Gu and Taylor-Joy will even characteristic in a marketing campaign for Tiffany’s forthcoming “Tiffany Knot” assortment. The designs have been devised by former Tiffany inventive director Reed Krakoff, earlier than he departed from the jeweler in January upon LVMH Moët Hennessy Louis Vuitton’s acquisition of the American firm.
Called “Knot Your Typical City,” the marketing campaign — additionally photographed by Sorrenti — is the shoot at which Taylor-Joy was caught by paparazzi on set in New York City. It additionally options male mannequin Alton Mason.
The “Tiffany Knot” assortment is because of be launched in North America this fall and can hit world markets someday in 2022. In a behind-the-scenes marketing campaign picture, Taylor-Joy will be seen sporting a necklace that twists right into a knot form, along with earrings and rings with an identical motif. The Knot jewellery she wears is comprised of each 18-karat rose and yellow gold, a few of it set with diamonds.
It stays unclear when Tiffany will start issuing new collections devised underneath LVMH’s watch, because the manufacturing lead time for jewellery typically exceeds 12 months — even generally longer for an organization with the worldwide distribution of Tiffany’s dimension.
From a advertising perspective, the jeweler’s aesthetic, nonetheless, has begun to take a brand new flip underneath the posh group’s tutelage. As latest campaigns for Pride Month and Mother’s Day have proven, LVMH seems to be giving Tiffany a youthful, extra au courant slant — half of a bigger scheme to modernize the jeweler from one among prim Americana to a cutting-edge, world drive in luxurious.
