Quay is pumping up the warmth this summer time, because the Australian eyewear model, whose mission is making that sunnies are cool and reasonably priced, has introduced its newest collaboration with Colombian singer, Maluma. The model will launch a full assortment of sun shades and optical lenses that commemorate each Maluma’s private type and unfiltered self-expression.
Juan Luis Londoño Arias, recognized to followers as Maluma, is among the most adopted music artists on the planet and already a trend icon recognized for his colourful type and eyewear, and the power he brings to productions.
The world star is not any stranger to the style area, together with partnerships with Michelob Ultra Pure Gold that included a launch of palm tree-printed T-shirts and shorts, and a bevy of tie-dye merch and an unique capsule assortment with French trend home, Balmain underneath his belt.
A glance from Quay x Maluma assortment.
A glance from Quay x Maluma assortment.
“Quay really knew my essence and how important fashion is to me — so the process was seamless and more about making color and eyewear structure a highlight. The entire collection was based only on moods and how eyewear can uplift them. I am excited because I haven’t really focused on accessories and I truly want people to take risks with the parts that make fashion more exciting, which to me are accessories,” Maluma stated.
The Quay x Maluma assortment titled “So Much Sol,” or So Much Sun in English, was impressed by Maluma’s newest album “Papi Juancho.” Inspired by the colourful vibes of Miami the place the marketing campaign was shot, the road includes a spectrum of enjoyable kinds with daring cobalt blue lenses, rainbow frames and sizzling summer time staples akin to traditional aviator shapes with gradient lenses, shields and an added contact of retro with rounded shapes kinds, beginning at simply $55.
“The Quay x Maluma partnership has been in the making for quite some time as Maluma has been spotted wearing Quay’s for years and that authenticity is one of the biggest things we look for in a collaborator,” says Jodi Bricker, Quay chief govt officer.
The assortment may even embody kinds from Quay’s new optical line, providing frames and prescription lenses beginning at $95.
The Latin singer may even be highlighted because the face of the marketing campaign for the Quay x Maluma collab, which is obtainable beginning at this time and solely at quayaustralia.com, making him the primary male to be lensed for a unisex assortment for the Aussie eyewear model.
A glance from Quay x Maluma assortment.
A glance from Quay x Maluma assortment.
A glance from Quay x Maluma assortment.
A glance from Quay x Maluma assortment.
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