Victoria’s Secret has tapped Madison Beer for its newest perfume
The singer and songwriter is the face of Victoria’s Secret’s new Tease Crème Cloud perfume, a part of its common Tease perfume pillar. The scent consists of notes of vanilla meringue, santal flower and sheer amber.
“Working with Victoria’s Secret on this campaign was a literal dream come true,” Beer instructed WWD. “I’ve been shopping with them for years. I was really inspired by the brand’s recommitment to championing all women and their individual experiences, so I was honored to be a part of the new Tease campaign in this new chapter for Victoria’s Secret.”
Beer seems within the perfume’s advert marketing campaign posing in opposition to a cloud backdrop, which is supposed to evoke the scent’s “light-as-air sweetness.” The marketing campaign imagery was photographed by Mario Sorrenti.
“The imagery we created that day exceeded all my expectations,” Beer mentioned concerning the marketing campaign. “Mario is such a legend and made me feel so empowered on set. It was amazing to collaborate with him.”
Madison Beer for Victoria’s Secret
Victoria’s Secret/Mario Sorrenti
The advert marketing campaign is Beer’s newest enterprise within the magnificence business. In June, she revealed her DNA-based skincare line, Know Beauty, which she created in partnership with actress and singer Vanessa Hudgens and Dr. Karen Kagha. She additionally partnered with Morphe in September to launch a make-up assortment that was impressed by her 2021 debut album, “Life Support.”
“Fragrance is such a big part of my beauty routine — from lighting a candle when I’m getting ready to applying a fragrance right before I leave my house,” Beer continued. “Fragrance is one of those things that can really set the mood for the night. I never leave the house without it.”
The Tease Crème Cloud perfume is available in a 1.7 oz. bottle for $58 and a 3.4 oz. bottle for $78. The scent can be obtainable in a rollerball, perfume mist, lotion, physique cream and tub crystals ranging in worth from $18 to $35 at Victoria’s Secret.
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