Bebe Rexha is discussing her lingerie. Her present favourite is the Onika bodysuit.
“I love carbs. I’m, like, from New York. So I love pasta and I love garlic bread and pizza. I’m obsessed with it,” the pop star informed WWD over the telephone. “And my stomach’s never been… I’ve never had a six-pack in my life. [But] I put a one-piece on and I felt really sexy.”
To create the Adore Me x Bebe Rexha marketing campaign video, the innerwear model and singer, songwriter labored with social platform Brut.
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She’s speaking concerning the Adore Me x Bebe Rexha marketing campaign and accompanying lingerie assortment. It’s the innerwear model’s first time working with a celeb ambassador and it’s additionally Rexha’s first enterprise on this planet of lingerie — not less than from a design standpoint.
The two-time Grammy-nominated singer and songwriter has appeared on pink carpets around the globe. She’s additionally partnered with attire model Bebe in 2019 as its spokesperson.
Still, Rexha stated she was a bit daunted by the concept of designing something herself.
“Sometimes I feel like — I don’t know if I’m the only one that feels this way. But I think it’s more of a thing of being in the public eye,” Rexha defined. “I really feel like I wish to take dangers after which I type of miss the mark typically. And then typically I type of hit it.
“I was intimidated because I was scared about making the wrong fashion choices. And trusting myself was hard,” she continued. “I’ve also been very intimidated by lingerie and self-love and learning how to love my body.”
That’s why she stated the partnership with the digitally native innerwear, activewear and swimwear e-tailer Adore Me felt proper.
“Just working with Adore Me, I’m like, OK, like, dope,” Rexha stated. “It’s not only a lingerie model the place it’s like, ‘oh here we have lingerie that is well-priced and here is a sexy model on the campaign.’ It’s like, ‘yeah, I’m attractive. But I’m curvy.’
“I just really appreciate that Adore Me is all about inclusivity and so many other incredible things,” she continued. “Everybody should feel sexy. I feel very passionate about that. I never saw, growing up, a woman with curves, posing in lingerie. And if I did, it was always just like a plus-size model. There was like never a girl in between, or super thick, or skinny. It was just always like a certain-type of looking girl. You know?”
Rexha stated the bodysuits are her favourite a part of the gathering.
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Morgan Hermand-Waiche, founder and chief government officer of Adore Me, stated the agency is equally enchanted about working with Rexha.
“We couldn’t have dreamed of a celebrity who could have better represented our values,” he stated. “We love how fearless Bebe has all the time been about physique positivity and inclusivity and clearly that is one among our core values. She proudly says, for example, she’s not a cookie-cutter picture of a pop star, but she nonetheless demonstrates confidence.
“And we love her versatility,” Hermand-Waiche continued. “You can’t put Bebe in a box. Adore Me’s customer base is similar, spread out across every type of woman, across the country, from every background.”
Adore Me and the curvaceous performer, who just lately launched her second album, partnered with social platform and video writer Brut to create the marketing campaign video.
Bebe Rexha within the Adore Me x Bebe Rexha marketing campaign video.
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The precise assortment consists of three capsules, the primary of which — a 20-piece assortment — drops immediately at Adoreme.com. Consumers may store the gathering by the use of Adore Me’s social media accounts. The second, the limited-edition Alysia Bra for Pride, drops June 18, adopted by a 3rd capsule, with 20 new objects, in July.
The first drop consists of bras, panties, bustiers, corsets and bodysuits in quite a lot of types and colours, and is available in sizes 30A to 46DDD cups and XS to 4XL. Prices vary from $49.95 to $69.95.
The Alysia Bra, the second capsule within the Adore Me x Bebe Rexha assortment, drops June 18 for Pride.
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Hermand-Waiche added that all the items are made with not less than some component of sustainability.
“Our mission as a brand is to show that sustainability can be made affordable and available to everyone,” he stated. “And it’s an important theme in this campaign, as we are pushing the sustainability conversation. Bebe brings a unique perspective; she talks about how she’s been on her own sustainability journey, working to be a better [consumer] and learn more. And we believe she can reach a wide audience and show that sustainability and fashion can be fun and sexy — not necessarily expensive and only reserved for an elite group.”
In truth, the New York-based intimates firm, which was based in 2011, added 10 new sustainable collections in 2020. The model has additionally dedicated to donating 100% of internet proceeds from the Alysia Pride Bra to the Ali Forney Center, a New York City-based nonprofit that works with LGBTQ youths.
“Being a good corporate citizen matters,” Hermand-Waiche stated. “And when you do that the customer gives it back to you. Because when you know you’re buying something for good, you buy more of it, which also gives back to shareholders. But I really do believe that we should be not just a good company for our shareholders, but we should be a good company for all the stakeholders.”
Another purpose why Rexha wished to work with Adore Me.
“There’s so many different lingerie brands,” she stated. “For me, what’s important, and I think [what] a lot of people are finding themselves being drawn to is, what does your company stand for? Like, why should I buy from you? I think I’m just becoming…more of, like, an aware shopper.”
