Brazilian pop star Anitta has partnered with Sol de Janeiro on a brand new perfume.
Simply dubbed the Sol de Janeiro x Anitta Hair & Body Fragrance Mist, the scent will launch on Aug. 10 at Sephora and on Sol de Janeiro’s web site for $20. It marks the primary time the model has ever partnered with a star for a product collaboration.
The model, whose hero stockkeeping models all fall below physique care, has seen explosive progress in perfume. “Our fragrance sales had tripled from 2019 to 2020 and two thirds of that came from fragrance mists,” mentioned Camila Pierotti, cofounder of Sol de Janeiro. “This is a really significant category for us considering the pandemic, and that this was digital-only for over a year.”
Given the pop star’s provenance and the model’s cultural inspirations, the pairing solely felt pure, Pierotti mentioned.
“At the end of the day, she’s the quintessential girl from Rio, and her success has happened because she’s stayed true to herself,” Pierotti mentioned. “She is such a role model who passionately advocates for diversity and body positivity, which are at the heart of our brand.”
The star agreed, the partnership was a pure match given their aligned values. “Sol de Janeiro is all about confidence, and accepting and loving yourself more than anything,” she advised WWD. “It’s the best definition of Brazilian beauty, it’s really representative of my country.”
The course of was new for Anitta, who regardless of being captivated with magnificence, mentioned she underestimated the artistic course of of constructing a perfume. “I had never before gotten involved,” she mentioned. “I never thought there was so much work, and I really enjoyed it, then in the end, you feel very good.”
For extra from WWD.com, see:
The Promise of Prestige Hair Care
L.A.’s Booming Body Care Needs for Summer 2021 and Beyond
Alicia Keys on Body Care as Self Care
