The Environmental Working Group is now providing ingredient certification.
The group, which ranks magnificence product elements for security, mentioned Thursday that it’ll launch a brand new program referred to as EWG Verified: For Your Health, which is able to enable beauty ingredient producers to certify particular person elements and ingredient compositions.
EWG will even make its thrilling EWG certification accessible to the whole magnificence business for the primary time. For the previous three years, that program had been in pilot mode, with EWG scientists collaborating with cosmetics firms to certify merchandise as EWG Verified. Currently there are 1,800 EWG Verified private care merchandise bought by almost 300 firms, EWG mentioned.
The group mentioned in a press release that the brand new and expanded certifications “further EWG’s mission to educate consumers on the health and safety of products they use every day.”
Ken Cook, the president of EWG, mentioned that beauty ingredient producers had been asking if their proprietary ingredient formulations might qualify to be EWG verified in recent times.
“EWG is ready to make that happen. The goal of EWG Verified Ingredients is to improve the market for clean personal care earlier in the product formulation process and deeper in the global cosmetics supply chain,” Cook mentioned in a press release.
To be EWG Verified, magnificence merchandise will nonetheless have to individually undergo that course of. Cook mentioned the elements certification is supposed to assist firms supply elements and “drive innovation in key problem areas, like the need for safer options in cosmetics preservatives.”
EWG presents a Formulator Assistance Tool that’s meant to permit formulators to swap out elements mid-formulation.
The EWG verification packages are additionally accessible for diapers and cleansing merchandise.
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