Eastbay and Champs Sports have teamed to launch a brand new attire line on Oct. 4, Eastbay Performance, to be out there solely on eastbay.com, champs.com, choose Champs shops and Foot Locker.
The new assortment rolling out by means of 2022 faucets into the athlete life-style, together with coaching, on-field efficiency and day-to-day life-style, with merchandise together with compression tops and tights, Gymtech T-shirts, jackets and shorts for coaching and fleece attire for moments on the go.
“Because Eastbay and Champs Sports serve both the performance and sport culture needs of the high school athlete, we’re in a unique position within the industry to cater dynamically to the customer,” stated Guy Harkless, senior vice chairman and basic supervisor of Champs Sports & Eastbay to WWD. “With Eastbay Performance, we’ve combined our many years of learning about what an athlete needs to perform at their best to create our first collection to deliver to that, whether it’s game time or not. This announcement is yet another key moment in our evolution, as Eastbay and Champs work together to jointly excite, empower and serve all athletes.”
The firms tapped Philadelphia Eagles Quarterback Jalen Hurts, Eastbay’s new and first model ambassador, to entrance the digital and social promotions of the brand new Performance line. He was featured within the assortment within the Eastbay August catalog and for the following two years would be the face of Eastbay campaigns, occasions, group activations and social content material.
“As an athlete growing up, Eastbay was always a big destination for me,” stated Hurts in an announcement. “I was so excited when I was presented with this opportunity. Eastbay Performance is really taking the industry to the next level because it considers every facet of an athlete’s life. I can’t wait for everyone else to get their hands on this and incorporate the line into their game.”
