Streetwear designer and former supervisor to Kanye West, Don C is partnering with General Motors’ Hummer EV — the world’s first zero-emissions, all-electric supertruck — on a snapback.
Echoing again to his first cap, the merchandise that launched the Just Don model, Don C created a cap, in black or white, impressed by design cues discovered within the Hummer EV’s inside and exterior, most notably the “H” logos discovered all through the automobile. The Just Don x Hummer EV fashion options the grille and incorporates the ballistic material and non-leather featured within the automobile — all to replicate the complete Hummer EV expertise.
“When I design, my goal is to be empathetic and I really connected with this project,” stated Don C. “Like GMC, I want to be a leader in developing products that add value to society. We’re going to achieve this by communicating good principles through the Just Don x Hummer EV design.”
Through his Just Don label, the designer has carved out a distinct segment as a collaborator with manufacturers like Mitchell & Ness, Converse and Timberland, and as a web-based vacation spot for males’s modern style and streetwear.
Don C with the GMC Hummer EV.
Courtesy of GMC/Hummer EV.
The GMC Hummer model has been widening its scope as of late, taking up collaborators to interpret the automobile, most just lately a sneaker with John Geiger, with plans to work with jeweler Greg Yuna down the road.
The limited-edition cap retails for $125 and drops as we speak at JustDon.com.
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