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Dollar General Donates $1M to Feeding America, Enters Partnership

  • July 2, 2021
  • Andy Bannister

Variety retailer retailer Dollar General helps deal with meals insecurity — and it’s a critical risk that impacts as many as 42 million individuals within the U.S. as a result of coronavirus pandemic, based on information from starvation reduction nonprofit Feeding America.

It’s why Dollar General launched into an operational partnership with Feeding America and donated $1 million to the group, alongside in-kind donations of perishable and nutritious meals to neighborhood meals banks. Seeking to offer as much as 20 million meals every year at full operational capability, the corporate will present entry to meals sources in rural and in any other case underserved communities, serving to handle meals insecurity throughout the nation.

What’s extra, the corporate stated it additionally plans to supply produce in as much as 10,000 communities over the subsequent a number of years, with a deal with shops in “food deserts” outlined by the United States Department of Agriculture.

Dollar General gives recent produce in additional than 1,300 shops. offers the highest 20 objects usually offered in grocery shops and roughly 80 p.c of produce classes carried by most grocers, the corporate stated.

Todd Vasos, Dollar General’s chief government officer, stated, “Food insecurity impacts communities across the country, and given that Feeding America projects that 42 million people may face hunger as a result of the pandemic, we want to be part of the solution for those facing this issue. With our extensive store footprint, often in communities others have chosen not to serve, Dollar General is uniquely positioned to help combat hunger by offering convenient access to a variety of nutritious foods at affordable prices.”

“Our work with Feeding America builds on these efforts by providing in-kind donations of perishable foods to help nourish and feed those in need. Together with Feeding America and local community food banks, we look forward to making a measurable impact in the fight against food insecurity,” Vasos added.

The firm defined that with roughly 75 p.c of the U.S. inhabitants dwelling inside 5 miles of one in every of its normal merchandise shops, buyers head to Dollar General for its provisions which might be handy and reasonably priced — and its shops are reliably stocked with on a regular basis merchandise reminiscent of milk and dairy, bread, frozen and canned greens, canned fruits and grains.

Image courtesy of Dollar General.

Dollar General democratizes its grocery choices by partnering with a registered nutritionist to create its “DG Better for You” meals that present wholesome recipes for every meal of the day with objects sourced from its shops. The firm created additionally its Good & Smart non-public model as one other wholesome possibility for buyers.

Its meals donation mannequin was initially examined in summer time 2020 in a number of Indianapolis- and Atlanta-area shops, and Dollar General lately expanded its donation footprint to its DG Fresh chilly storage services — in 2020, Dollar General’s donations supplied greater than 2 million meals to these in want, all based on the corporate.

The partnership may even present alternatives for Feeding America and native meals banks to gather meals objects throughout instances of disaster, much like its efforts for an Atlanta-area DG retailer affected by Hurricane Zeta in October 2020, when Feeding America and its companions on the Atlanta Community Food Bank swiftly collected meals objects and distributed them inside the neighborhood.

Further, the partnership goals to reinforce Feeding America’s rural starvation initiatives and supply extra meals donations to 95 p.c of member meals banks throughout the nation, the corporate stated, aiming to “support otherwise underserved communities with valuable food resources through Dollar General’s unique real estate footprint with approximately 75 percent of its stores serving communities of 20,000 or fewer individuals.”

Claire Babineaux-Fontenot, CEO of Feeding America, stated, “Each year, billions of pounds of food go to waste, while millions of Americans face hunger. Feeding America is grateful to Dollar General for ensuring that good, wholesome unsold food gets to people who need it most. We are also grateful for their generous donation of $1 million, which will help provide meals to children and families in rural communities.”

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Andy Bannister

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