Valerie Hoecke has been named chief working officer of Dia & Co., clothes and life-style model for sizes 10-32.
In her new function, Hoecke can be answerable for driving day-to-day execution throughout all groups at Dia & Co.
“I could not be more excited to join Dia & Co. as chief operating officer. I am truly honored to join a brand serving this country’s 100 million plus-sized women, who are underserved both in quality of selection and shopping experiences today. Dia’s uniquely strong leadership team, hard won understandings of the challenges of customers sizes 10-32, incredible data-driven expertise and unique business model set the company apart,” mentioned Hoecke.
Hoecke beforehand was international chief digital officer for LVMH Perfumes & Cosmetics, a division of LVMH. In this function, she led e-commerce and digital acceleration for the LVMH Perfumes & Cosmetics division and the 16 manufacturers inside it. She earlier was government vice chairman, digital of LVMH’s Benefit Cosmetics, the place she created the digital division and served as a member of the manager committee.
“There has never been a more important moment in the landscape of inclusive fashion,” mentioned Nadia Boujarwah, chief government officer and cofounder of Dia & Co. “The pandemic was a historically difficult time for traditional retailers while simultaneously accelerating consumer behavior online. Valerie is joining our team at a critical moment when Dia’s market-leading position and innovative approach have never been more needed by our community.”
Dia affords a variety of manufacturers by way of the Dia Shop and a personalised procuring expertise by way of the curated Dia Style Box subscription service.
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