Kylie Jenner’s magnificence enterprise is getting a refresh.
Kylie Cosmetics is relaunching on July 15 with new vegan formulation devoid of parabens, animal oils and gluten, in addition to 1,600 different substances. It will even function new packaging.
For the primary time, each Kylie Cosmetics and its complementary pores and skin vary, Kylie Skin, shall be obtainable on its new d-to-c web site — Kyliecosmetics.com — beginning July 15. An announcement from the model additionally mentioned “select retailers” shall be carrying the merchandise, which is able to embody earlier accomplice Ulta Beauty, beginning in August.
Internationally, the model shall be bought at Harrods and Selfridges within the U.Ok., Mecca Cosmetica in Australia, and Douglas in Europe.
“Innovation has come far in the past few years. When creating this line, it was so important to me to commit to using clean ingredients across the board, but to never sacrifice performance. My new lip kit has eight-hour wear and is so comfortable on the lips, and all my new formulas are amazing,” Jenner mentioned in a press release.
WWD first reported the anticipated relaunch with the appointment of Andrew Stanleick, the Coty Inc. veteran, to the function Kylie Cosmetics’ chief government officer. He can also be overseeing the administration of KKW Beauty, the model based by Kim Kardashian West. The transfer got here two years after Coty paid $600 million to accumulate a majority stake within the enterprise in 2019.
Stanleick’s helming of the model — and overseeing of its relaunch — comes at an important time. He beforehand advised WWD that “Kylie’s business was impacted by COVID-19, but it is coming out of it strongly,” and that “the engagement is huge and the following is enormous. You’re talking 230 million followers and counting just on Instagram — you’re talking levels like Nike and Starbucks.” To that finish, Jenner broke the information of the relaunch on her Instagram, which now has north of 240 million followers.
At the identical time, Seed Beauty, then-manufacturer for KKW Beauty, filed a lawsuit to dam the model from leaking commerce secrets and techniques to Coty final yr.
“Kylie Cosmetics sales in recent months have been limited by the completion of the former manufacturing contract and transition from Kylie’s previous manufacturing supplier even as demand for cosmetic broadly remains weak,” mentioned Sue Nabi, CEO of Coty, throughout the firm’s final earnings name.
It isn’t Stanleick’s first time turning round a model. Previously, he had been tasked with the revamping of Cover Girl, the troubled cosmetics model that’s now gaining market share for the primary time in 4 years, in line with Coty.
Jenner has been busy tending to different entrepreneurial endeavors, resembling submitting a trademark for swimwear earlier this yr. Jenner’s mom (and Kris Jenner) additionally lately filed a trademark for a skincare line.
For extra from WWD.com, see:
Fenty Beauty, Kylie Cosmetics Top Celebrity Brand Rankings
The Woman Behind Kim Kardashian and Kylie Jenner’s Hair Extensions, Dua Lipa’s Stage Looks Launches Own Line
Coty Said in Talks for Kylie Cosmetics Investment
