NO.5 FACTORY: To assist have fun the centennial of Chanel No.5 this yr, the home is releasing a brand new line referred to as the Factory 5 Collection. It will embody 17 limited-edition magnificence merchandise which can be impressed by on a regular basis objects.
Bath tablets are available in a tea tin, bathe gel in a paint tin, physique cream in a tube, bathtub lotion in a squeeze bottle and physique oil in an oil tin, as an illustration.
According to Chanel, the gathering is supposed to function “a reminder that wearing No.5 transforms the ordinary.”
“There can be as much value in products that we use regularly as in products that we use for very special occasions,” Thomas du Pré de Saint Maur, Chanel’s head of worldwide artistic assets perfume and wonder, stated in an announcement. “It’s all about the experience these products give you.”
It can also be about going again to Gabrielle Chanel’s need to interrupt codes — in style and as in magnificence. The first No.5 bottle was in a laboratory bottle, in any case.
“By taking popular consumer items out of their context and dressing them up in the aesthetics of No.5, we return to Chanel’s first creative gesture: that of transforming a functional object into a desirable luxury item,” du Pré de Saint Maur continued. “That’s what Chanel Factory 5 is all about: offering the experience of luxury in everyday life.”
The line can be launched beginning June 29 in pop-ups in huge cities worldwide. They’ll have Chanel’s black-and-white coloration code and a splash of Pop Art colours, too.
In every manufacturing facility setting, folks can expertise numerous demonstrations at workstations. A digital iteration of the pop-ups can be accessible, as nicely.
For extra, see:
Chanel No.5 Feted on French Postage Stamp
Film on ‘Celebrity’ Helps Celebrate Chanel No.5’s Centennial
Movie Night With Chanel within the Garden
