MILAN – Carolina Herrera has a brand new eyewear licensing accomplice.
The New York-based luxurious model has signed a five-year settlement with Safilo Group for the design, manufacturing and international distribution of sun shades and optical frames.
The deal can be efficient from January 1 after the model’s ten-year license with rival producer De Rigo Vision SpA expires on the finish of 2021.
The first assortment below the brand new deal will bow for spring 2022.
“We are very pleased to start this new partnership, which represents a great brand addition to our portfolio and a significant opportunity to further advance and strengthen the brand’s image and geographical reach thanks to our unique product design and distribution capabilities,” stated Angelo Trocchia, chief government officer of Safilo Group.
He pointed to a “reshape” of the corporate’s portfolio of licensed manufacturers and touted the addition of the Carolina Herrera model as instrumental in reinforcing the producer’s place within the ladies’s market. “It represents a crucial step in effectively counterbalancing the recent brand exits,” he stated. These embody the profitable Dior model, in addition to the Fendi label, which expired final month, as reported.
“Safilo shares our passion for creativity, innovation and quality. Together, we are committed to establishing an eyewear collection as an extension of the fashion language defined by our creative director, Wes Gordon, while reinforcing the distinctive codes of the house,” commented Emilie Rubinfeld, president of Carolina Herrera Ltd. “With Safilo’s expertise and broad omni-distribution reach, we are confident that our collaboration will engage and excite the global consumer with exceptional products.”
In addition to its personal manufacturers Carrera, Polaroid, Smith and Safilo, Seventh Street Blenders and Privé Revaux, the group produces and distributes eyewear for labels resembling DB Eyewear by David Beckham, Missoni, Marc Jacobs, Moschino, Tommy Hilfiger, Levi’s and Parisian-chic label Isabel Marant. In May Safilo signed a five-year international licensing settlement with Dsquared2 – a license beforehand held by competitor the Marcolin Group.
Lifted by U.S. gross sales, on-line enterprise and cost-cutting measures, Safilo reported an improved efficiency within the three months ended March 31, with adjusted earnings earlier than curiosity, taxes, depreciation and amortization skyrocketing 342.8 p.c to 25.8 million euros, in comparison with 5.8 million euros in the identical interval a 12 months earlier. This was a 29.4 p.c enchancment on its pre-pandemic first-quarter 2019 adjusted EBITDA of 20 million euros.
In the primary quarter, web gross sales had been up 13.7 p.c to 251.4 million euros, according to the “double digit” development steerage given by the corporate in March. At fixed alternate, web gross sales had been 20 p.c increased than the primary quarter of 2020 and 6 p.c above the identical interval in 2019.
