Just in time for the Fourth of July, American Giant, a model that has constructed its fame on creating high-quality sportswear made in America, has teamed with U.S. brewer Samuel Adams for a limited-edition lager and a complementary attire capsule.
The American Giant assortment will embody a limited-edition T-shirt and full-zip hoodie that had been sourced and produced within the USA. The unisex T-shirt options logos from every model and can retail for $38 whereas the heavyweight fleece hoodie with a double-lined hood, customized {hardware} and bolstered elbow patches will promote for $118.
The beer, American Crafted, is made with domestically sourced components — hops from Michigan and malt from the Malteurop Malting Company in Milwaukee — and incorporates a deep gold shade. A four-pack of 16-oz. cans will retail for $16.
The attire and the lager might be offered at Samuel Adams’ Massachusetts and Cincinnati taprooms, in addition to at American Giant retail areas.
American Giant created an American Crafted tee and hoodie to enrich the beer.
JUSTIN_KEENA
“American Giant and Samuel Adams are all about two things: quality and values. Simple as that,” mentioned Bayard Winthrop, chief government officer and founding father of American Giant. “Using the highest-quality ingredients is of the utmost importance — whether for a classic sweatshirt that can be passed down for generations, or a carefully crafted beer. We’re proud to work with Samuel Adams, a company that shares our commitment to quality and craft.”
“In the spirit of Independence Day, we’re keeping good company with American Giant and coming together to bring drinkers a delicious limited-edition lager to complement any summer gathering,” mentioned Rich Ferrell, Samuel Adams brewer. “When brewing American Crafted, we wanted to channel the lager tradition to create a balanced yet elevated unfiltered Kellerbier style with grassy notes, spicy noble hops and herbal aromatics for a flavorful beer that captures the essence of meaningful summer celebrations this season, and that can bring our communities together through our shared commitment to quality, creativity and innovation.”
