The ever-expanding eyewear market has a brand new participant in Agnes Eyewear, the Colombia-based eyewear model from founder Juan David Muñoz.
“We saw a lack of sophistication in the market of $200 to $300 eyewear,” Muñoz defined bluntly, including that he wished to create a model with a social influence and extra accessible costs, with out sacrificing stunning, refined supplies and designs that make individuals really feel they’re sporting a luxurious merchandise.
Agnes launches with three genderless types, priced at $250. Each form has a particular curve, which he stated is meant to talk to a way of life that’s each non-linear and nontraditional. For every pair offered, Muñoz’s eyewear model will plant a tree within the Amazon rain forest.
“We wished to find a way to contribute to the global climate crisis,” he defined of the tree planting program. “Ironically, this crisis has had a positive effect on the eyewear industry, as glasses have extended the idea of a fashion accessory and become a needed accessory for health protection. Since the beginning, we wanted to make ourselves accountable and this is why the association with the NGO Saving the Amazon was established,” he stated.
Focusing on a direct-to-consumer mannequin, the model smooth launched this month with Agneseyewear.com and started constructing content material on Instagram, however the founder is open to exploring wholesale companions on the worldwide stage down the road.
“Nowadays, the eyewear industry has become more and more popular, resulting in a market with a more flat and uniform approach,” Muñoz stated, explaining that he created Agnes, “in the aesthetic pursuit of offering a product which highlighted art and design in it’s finest ways.”
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